Privacy policy

Last updated: February 3, 2026

Maskura Group Ltd ("Maskura", "we," "us," or "our") operates the website https://www.maskura.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our Site, make a purchase, or interact with us.

We are committed to protecting your privacy and complying with the UK GDPR, EU GDPR (where applicable), and the Data Protection Act 2018.

1. Personal Information We Collect

1.1 Information You Provide to Us

When you interact with our Site, we may collect the following personal information:

  • Identity information: name, billing address, shipping address
  • Contact information: email address, phone number
  • Order information: products purchased, payment status, delivery details
  • Account information: login details if you create an account
  • Customer support information: messages, emails, or inquiries you send to us

1.2 Information We Collect Automatically

When you visit our Site, we automatically collect certain information, including:

  • Device information: IP address, browser type, operating system, time zone
  • Usage data: pages viewed, time spent on pages, referring URLs
  • Cookies and tracking technologies: as described in Section 6

1.3 Payment Information

Payments are processed securely by third-party payment providers. We do not store or process full card details. Payment providers may collect payment data in accordance with their own privacy policies.

2. How We Use Your Personal Information

We use your personal information for the following purposes:

  • To process and fulfil orders, including delivery and returns
  • To communicate with you about orders, services, or support requests
  • To provide customer support and respond to inquiries
  • To improve and optimise our Site and services
  • To detect and prevent fraud and security issues
  • To send marketing communications (where you have given consent)
  • To comply with legal and regulatory obligations

3. Legal Basis for Processing (UK/EU GDPR)

We process personal data under the following legal bases:

Performance of a contract – to fulfil your orders and provide services

Consent – for marketing communications and non-essential cookies

Legitimate interests – to improve our services, prevent fraud, and ensure website security

Legal obligation – to comply with applicable laws and regulations

4. Sharing Your Personal Information

We may share your personal information with trusted third parties, including:

  • E-commerce platform providers (e.g. Shopify)
  • Payment processors
  • Shipping and logistics partners
  • Marketing and analytics providers (e.g. Google Analytics, Meta Ads)
  • IT and website service providers

We only share information necessary for these services and ensure appropriate data protection agreements are in place.

We do not sell your personal data.

5. International Data Transfers

Some of our service providers may be located outside the UK or EEA. Where data is transferred internationally, we ensure appropriate safeguards are in place, such as:

  • UK International Data Transfer Agreements (IDTA)
  • EU Standard Contractual Clauses (SCCs)

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable core website functionality
  • Analyse website traffic and performance
  • Provide personalised advertising (with consent)

Cookie Consent

Non-essential cookies are only used after you provide consent via our cookie banner. You can manage or withdraw your consent at any time through:

  • Our cookie settings tool (where available)
  • Your browser settings

For more information, please refer to our Cookie Policy.

7. Data Retention

We retain personal information only for as long as necessary:

  • Order and transaction data: up to 6 years for accounting and legal purposes
  • Customer support communications: up to 24 months
  • Marketing data: until you withdraw consent
  • Website analytics data: up to 26 months

When data is no longer required, it is securely deleted or anonymised.

8. Data Security

We take appropriate technical and organisational measures to protect your personal information, including:

  • Secure servers and encrypted connections (SSL)
  • Restricted access to personal data
  • Regular system monitoring and security updates
  • Use of reputable third-party service providers with data protection standards

Despite these measures, no method of transmission over the internet is 100% secure.

9. Your Rights

Under UK/EU data protection laws, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request the deletion of your data
  • Object to or restrict processing
  • Withdraw consent at any time
  • Request data portability
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, please contact us using the details below.

10. Children’s Data

Our Site is not intended for individuals under the age of 18, and we do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised "Last updated" date.

12. Contact Information

If you have questions about this Privacy Policy or how we handle your personal data, please contact us:

Company Name: Maskura Group Ltd
Email: support@maskura.co.uk
Address: United Kingdom

If required by law, we will appoint and disclose details of a Data Protection Officer (DPO).

By using our Site, you acknowledge that you have read and understood this Privacy Policy.